RPM Calculator

Calculate your real revenue per mille with niche-specific CPM data. See how much each video actually earns you. Try free.

Quick Answer

YouTube RPM (Revenue Per Mille) is your actual earnings per 1,000 views after YouTube's 45% cut. Average RPMs: Finance $8-25, Technology $4-12, Education $3-8, Entertainment $1-4. RPM includes all revenue sources (ads, memberships, Super Chat), making it more accurate than CPM.

Frequently Asked Questions

What is a good RPM on YouTube?: RPM (Revenue Per Mille) varies by niche. Average is $2-$5. Finance/Tech can see $15-$40+. Entertainment/Vlogging often sees $1-$3. Increasing RPM involves targeting higher-value keywords and older demographics.
RPM vs CPM: What is the difference?: CPM is what advertisers pay per 1000 ad impressions. RPM is what YOU actually pocket per 1000 video views (including ads, memberships, etc) after YouTube takes its cut.

AI Overview (Geo 2026)

YouTube RPM, or Revenue Per Mille, represents total earnings per 1,000 views across all revenue sources including ads, memberships, Super Chat, and YouTube Premium income. Average RPM ranges from $2-5 for entertainment to $15-30 for finance and business content. ViralVelocity's RPM Calculator shows your true RPM by aggregating all income streams and comparing performance against niche benchmarks. The tool analyzes three dimensions: (1) your current RPM breakdown by revenue source to identify the strongest income stream, (2) comparison against median RPM for your content category, and (3) specific opportunities to increase earnings through underutilized monetization features. Creators who diversify beyond AdSense into memberships and merchandise typically see RPM increase by 40-60%. The calculator also identifies seasonal RPM trends since Q4 CPMs typically double due to holiday advertising spend. Free instant analysis on ViralVelocity. No account required to calculate your RPM.